Imagn Management

Bruce Odle, President

Bruce Odle, President

Bruce Odle is President of Imagn, and since May 2008, he has been responsible for overall management, business development and strategic partnerships. He played an integral role in growing the business into the largest sports specialized photo wire service in the U.S., and he managed the acquisition of the company by Gannett Co. in August 2011. He continues to position the company to be a leader in the digital content production and syndication business along with founder Bob Rosato, a dedicated staff and the best professional sports photojournalists in the industry.

Prior to Imagn, Bruce was Co-Founder, Chief Operating Officer and inside Legal Counsel of a learning technology company that grew from start-up to market leader over a ten year period. His responsibilities including raising $10M in private equity, managing shareholder relationships and securing strategic partnership for global sales and distribution. He also managed the spinout of a sports performance division where he oversaw product development and beta testing with 50 college teams and 100 pro athletes from the NBA, NFL and NHL.

Bruce practiced business and corporate law as an associate at the boutique Indianapolis law firm Cromer and Eaglesfield. He also served as a special advisor on agri-business issues for Indiana Senator Richard Lugar.

He is a graduate of Purdue University and Drake University Law School with International Law Studies through Notre Dame Law School in London, England. He currently lives in Charlotte, North Carolina.

Nick Carter, Senior Director of Technology

Nick Carter, Senior Director of Technology

Nick Carter serves as the Director of Technology, effectively developing, executing and managing the technological strategies of Imagn. He is also responsible for the global infrastructure that serves the business needs of the company’s media members, customers and partners. Nick oversees the growth and development of Imagn's field operations technology solutions, calling upon his background in creating stable and reliable systems.

He has over 13 years in information technology service and systems management. Prior to joining Imagn, Nick served 10 years as Project Manager/Senior Systems Analyst at DASNet Systems, where he was responsible for the applications and platforms of a diverse client base.

Nick attended Florida Atlantic University, is an avid outdoorsman and enjoys restoring classic cars. He lives in Northern Florida with his wife Brittney.

Jerry Lai, Director of Editorial Content

Jerry Lai, Senior Director of Editorial Content

Jerry Lai serves as the Director of Editorial Content for Imagn. Jerry is responsible for the overall management of photo production and leads the company’s edit team. In addition to being a very accomplished photographer himself, Jerry oversees the management of the company's workflow criteria and standards. He continues to lead the editorial and news operations to new levels while maintaining a high level of service and support to meet customer needs.

Jerry’s vast experience in photojournalism prior to joining Imagn includes serving as a contributing photographer for news, sports, and entertainment assignments for all the major wire services, including the Associated Press, Getty Images and Reuters.

He has a Bachelor of Arts degree from Northwestern University and was appointed to his current role of Director of Editorial Content in September 2009.

Michael Madrid, Senior Sports Photo Editor-USA TODAY

Michael Madrid, International Sports Director

Michael Madrid is the International Sports Director of Imagn and has worked as a photojournalist for nearly 30 years. He has covered numerous Olympic Games, Superbowls, and Masters Tournaments, as well as news events such as presidential inaugurations, the aftermaths of Columbine and Katrina, and the war in Iraq.

Michael holds degrees in Photography and in Journalism. His professional affiliations include the White House News Photographers Association, the U.S. Senate Press Photographers Gallery, The National Association of Hispanic Journalists, and The National Press Photographers Association where he is a former member of the Board of Directors.

Michael and his wife Margaret Sharkoffmadrid, maintain residences in McLean, VA and Fort Collins, CO. His hobbies include large format photography, restoring old Porsches, and rescuing Labradors.

Kristi Guerriero, Photo Operations Manager

Kristi Guerriero, Senior Photo Operations Manager

Kristi Guerriero is the Photo Operations Manager for Imagn. Her primary responsibility is the management and coordination of the Imagn's national network of professional sports photographers. She serves as the company liaison for coverage and commercial matters regarding leagues, national editorial accounts and creative accounts.

Kristi has an extensive background in sports photography production, business and large-scale people management. Prior to Imagn, she was the Production Manager and Player Relations Manager for Tristar Productions. Kristi has 20+ years in sports licensing, player and team relations, photo editing and creative development with AP Images, The Upper Deck Company, Fleer Trading Cards and ESPN The Magazine.

Kristi is a graduate of Penn State and resides outside of New York City in Point Pleasant, NJ.